市場動向 (market trends) refers to the general direction in which a market is moving over a specific period of time. It encompasses patterns and tendencies observed in various aspects, such as consumer behavior, price movements, and overall demand for products or services within a market. Market trends can be influenced by various factors including economic conditions, technological advancements, and social changes. Understanding market trends helps businesses and investors make informed decisions about product development, marketing strategies, and investment opportunities, allowing them to align their strategies with the prevailing market dynamics.